Health and fitness has gained, suggests Localytics, thanks to a bevy of new products and sensors that have come out over the past year, helping people sync or use their phones themselves as health-tracking devices. Social networking is more complicated. In August, apps in this category were used for an average of only 2. By providing your email, you agree to the Quartz Privacy Policy.
Skip to navigation Skip to content. Discover Membership. Of that, 50 percent is occurring in smartphone apps versus only 7 percent for apps on tablets.
Desktop is trailing further behind, accounting for 34 percent of time spent, while mobile web is another 9 percent. The use of mobile apps to engage with digital media is even higher among younger users. We actually saw a drop in app availability after mid Although the number of apps have been steadily rising ever since. The Google Play Store is highly competitive. Based on the data over the past two years, the trend line should continuing rising for the foreseeable future. As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period.
The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store.
You can measure the success of an app category based on penetration. According to Statista, these are the app categories with the highest penetration rate among Android users. Some of these categories need to be taken with a grain of salt.
For example, look at the top categories on the list. Those apps such as communication apps likely come pre-loaded on all Android devices.
But aside from that, this list is a good indication of what types of apps Android users have downloaded apps like WhatsApp, Snapchat, Netflix, TikTok, Spotify, and Tinder. The average smartphone user spends 3 hours and 10 minutes each day using their device. The average person uses 9 mobile apps per day and 30 apps per month.
What does this mean? People are downloading apps and not using them. As you just learned, app usage is not guaranteed after a download. Some of you might be aware of this if your app has already been brought to market. But how do you know if this is happening to you?
The best way to measure this is with retention and churn. Basically, you need to track these metrics. Give users a reason to keep coming back and using your app down the road. No app is perfect. Even the top apps have bugs now and then. Come up with updates and new versions of your app to improve the performance and user experience. We already saw the data to back that claim. If you look at this list, it makes sense. All of the top apps are used for different purposes and could be used on a daily basis.
There is nothing wrong with shooting for the stars. You can still build a mobile commerce app for your business and have plenty of success. But it would be an uphill battle, to say the least, if you wanted your app to be the next Amazon. Can you build an app with GPS map services? But will it surpass Google Maps? Probably not. Even with a smaller mobile app market share, Apple users still spend more money. But Apple users still dominate app spending, at nearly double the rate of Android users.
Technology usage varies by generation. Mobile app usage is no exception. You probably assumed that younger generations spend more time using mobile apps than people who are older. Companies need a dedicated team of developers to maintain, update and fix bugs, not to mention if they want to expand the app to different languages. All this effort does not always achieve the expected return on investment ROI , since it is very difficult for new Apps to stand out in the vast amount available today in the App Store or Google Play.
It is therefore not surprising that many companies prefer to invest in developing a chatbot rather than an application. Will mobile applications then simply disappear? It is unlikely.
But we can be sure that chatbots will predominate in presence and use , while applications will become one of many options for customers. Everything from what digital transformation is, business benefits, challenges and what to expect in the future. A regular speaker at industry conferences and events, Andy delivers insight on the rise of AI, the challenges businesses face and the future of intelligent conversational applications.
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